The Goldfish Effect – You have 8 seconds to capture someone’s attention
It is true.
Human beings have the attention span of a goldfish when surfing the internet.
According to a Microsoft study conducted in 2015 “study finds human attention span has dropped to just 8 seconds”, which unfortunately means, we do not have a lot of time to capture a buyers attention.
So, what does that mean for real estate listings? Well, it means that our landing page photo, our hero shot or the first photo that our buyers see, must be exceptional. If it is not eye-catching, then it certainly will not be attention-grabbing.
A sun-soaked exterior photo taken in the morning, afternoon or golden hour is more appealing than an exterior photo taken on a dull, overcast day. We see too many listings where the photographer has continued to shoot during the rain, which causes images to appear streaky and blurry or add “candy coloured skies” to cover the fact that it was a terrible day.
The same now applies to text. People now prefer to read in ‘snippets’ rather than anything longer than 300 words.
At Get Clicked! Real Estate Photography, we recommend that the best time to photograph your house; especially for the hero shot, is when the sun is shining on the front of your property. If you have a swimming pool, the bright sun will only emphasis the beautiful blue water; luring people into the photo that are desperate to dive in.
So, when booking your photo shoot, it is important for us to know which direction your home face does as we would prefer to shoot when the sun is not behind the home, which can cause serious glare and shadows. If you have tall trees in your yard, these can cast so much shadow that your photo could be ruined.
When we shoot houses, we prefer to keep it real! While retouching exterior images is often unavoidable, we prefer to keep our images looking natural.
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- The Goldfish Effect – You have 8 seconds to capture someone’s attention