Great Photography leads to more bookings
Whether looking for a B&B, family-friendly holiday home, romantic getaway, beach rental etc., your potential guests rely on the Internet to find their ideal property. As there is a lot of competition, using a professional photographer, will help you stand out from the crowd.
Take for example the airbnb, trivago, website stayz.com.au; when scrolling through the list of potential holiday homes, it is so easy to scroll past those with poor photography.
Remember, your property’s online presence is critical to attracting guests.
Make sure the property is clean and tidy. Clean windows. Windows covered with salt DO show up in photos.
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MATTHEW FLINDERS DRIVE
Do your homework first
Take a moment to research what other holiday homes are doing in your area. You might be surprised to find the number of holiday rentals close to yours. Knowing the competition will give you an idea of how you want to market your holiday rental. Also, think about the type of short-term renters you would like to attract. For example, is your property set up for families, couples or friend groups. Your rental may be perfect for couples looking for a romantic getaway, so showcase accordingly.
If you are unsure or need help during this process, we offer consultation services that can get the job done for you. Click here for more information.
Sell the experience, not the home
Short-term renters are not looking at the exterior aesthetics when looking for a place to stay. Instead, they are looking for unique guest experiences, personal touches and a warm and inviting interior. Before they arrive, you want your guests to already feel at home just by looking at the photos. Likewise, you want to convey a message of cleanliness. We can help you through this process, whether working with what you already have within the home or making a purchase.
For example, you want to highlight the experiences guests can have within the home, such as; an outdoor deck for entertaining and a BBQs, places guests can sit back with a glass of wine and enjoy the view, and a book or games collection that guests can enjoy on a rainy day and so on. So, regarding your online listing, you need to tell the story of what guests can expect.
Find inspiration from our case studies
Working alongside Jacki Cornish from Real Life Living, Lady Plant Lover etc., we have been involved in turning stagnant holiday homes into successful money makers. To show others how it can be done, we have put together compelling case studies to show how the process was done when utilising their services.
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